Tips to impress customers with gifts

Giving gifts to clients is one of the business culture. The holidays, special days are the perfect opportunity for companies to express gratitude to loyal customers. However, not every company knows how to do that.

The gift is the first keyword that comes to mind when business think about customer appreciation. Many businesses rely on the advice of experts. However, whether they are professionals or not, 5 to note the following points should not be ignored.

1. Don’t have to be too luxurious

Gifts don’t have to cost too much. In fact, spending too much on a certain gift is not necessarily bring results as to what business owners want. In addition, spending too much can cause financial problems of businesses fall into the “hot spots”. Thus, it is neccessary to establish a separate budget for gifts and stick to that budget, avoid situation incurred.

2. No personal imprints

Mr. she Goldin, owner of Chic Inspiration, procurement consulting firm in Manhattan, said: “Many businesses ask us for consultancy to find a suitable gift to give the customers. This makes us think a lot. There are bosses that should give according to preference, but if loyalty of businesses that only about a dozen people, it could be considered a good way, but if the number of loyal customer is more than ten times that number then this is not feasible”.

Therefore, gifts do not need to contain personal imprints. Do not include interests of business owners as well as customers. Gifts should be selected in the neutraul format.

3. Pay attention to appearance

The gift looks eye-catching or not showing respect of business towards clients. Eye-catching here is talking about appearance, rather than about content and quality. According to Goldin, the first macula customers look at your gift is external appearance. Shimmering gift or not, wrapped carefully or not expresses the thoughtfulness of enterprise towards customers and that is the start of a next intimate conversation.

In addition, when giving an eye-catching gift to customers do not forget to express the company’s brand on it. It will be a bridge for enterprises to come closer to their valued clients.

4. Presenting the current situation

Maybe it was just a formal statement such as: “Oh, that’s just a small gift!” Or “We’d like to give you this gift and hope you will like it” but it never leave it open. Because, if you put too high expectations on the gift or you overestimate the gift but customers do not feel that they will think of you and your business in a completely different way. Therefore, it is necessary to use the humble and skillful diplomacy word.

5. Don’t forget to thank

The main purpose of the gift is gratitude to customers so the most important factor is to express sincere thank to them. In addition, the thank should accompany expectations and hope that they will continue to be loyal customers for your business in the future.

(Source: dantri.com.vn)